Self-publishing, vanity press or traditional publishing: what is the difference?

Traditional publishing
A publisher accepts your book, usually through an agent, pays you (often an advance plus royalties) and covers editing, design and printing. In return it controls decisions and holds some rights. A legitimate traditional publisher does not ask you to pay to publish.
Self-publishing
You are the publisher. You decide on editing, cover, price and where the book is sold. You pay for the services you choose, and you keep your rights and royalties. Tools like Amazon KDP and IngramSpark let you do this without a publisher.
Vanity press
A vanity press charges you to publish, often with expensive packages, and may keep control of your files, your ISBN or your rights. The label is not always obvious. Some call themselves "hybrid" or "assisted" publishers.
How to tell them apart
| Question | Traditional | Self-publishing | Vanity press |
|---|---|---|---|
| Who pays upfront? | Publisher | You | You, often a lot |
| Who owns the accounts and ISBN? | Publisher | You | Often the company |
| Who decides? | Publisher | You | Mixed |
| Prices clear before paying? | Not applicable | You choose each | Often bundled |
Where Viltoria fits
Viltoria is an author-services company. You pay for specific services at written prices, and you stay the publisher. See how it works.
Not sure what applies to your book?
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